Information Design
The 2024 Annual Report was designed to reflect the Federation’s new direction, guiding readers through the organization’s core pillars.
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The layout strikes a balance between clean design and visual storytelling, using a combination of text, imagery, statistics, and quotes to engage readers and bring the Federation’s mission to life.
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28 Page Annual Report Highlighting:
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Areas of impact (descriptions, stats, and quotes)
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Financial Reporting
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Donor, Board, Committee, and Staff Lists
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Email Promotion
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Social Media Showcase
Deliverables
Federation's Annual Report
An impactful cover image featuring the logo and title, setting the tone for the report.
​As readers explore the report, they’ll discover the organization’s core pillars, with a final reinforcement of these values as they reach the final page, leaving a lasting impression of the Federation's mission.
Each pillar is assigned a distinct color and impact image, creating a cohesive visual rhythm that increases memorability.
Distinct areas of impact are highlighted using intentional color and font choices, with consistent paragraph and character styles applied throughout the design.
Each section features balanced descriptions, statistics, and quotes, ensuring equal emphasis and clarity.
Concise, transparent financial reporting with a gradient of color saturation to visually represent decreasing numbers and allocation proportions.
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Color tones selected to harmonize with and enhance the branded colors.
​Align the design with organizational pillars and their corresponding colors, ensuring key statistics and descriptions are prominently displayed. Even a quick glance should convey the scope of the organization’s work and priorities.
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Incorporate an off-center color band along the bottom to visually guide users to swipe for more, creating an intuitive and engaging experience.
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Always include the logo and emblem to maintain brand recognition, ensuring the source is clear when posts are shared.
Feature the high-impact anchor image prominently at the top.
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Include a clear link to the digital annual report and a strong donation call-to-action.
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Ensure the email is easily shareable and reinforce visibility by promoting it in the footer of other communications over the next two months.
